Frankie Ray

Frankie Ray is a kids’ sunglasses range designed in Australia for children aged 0–10 years, combining fashion-led design with dependable sun protection. The collection draws on international trends, interpreted through a playful, age-appropriate lens and an Australian outdoor lifestyle perspective, making it well-suited to the local market. 

All styles feature Category 3 lenses with 100% UVA and UVB protection and meet Australian safety standards. Lenses are made from impact-resistant polycarbonate, offering durability and optical clarity for active, everyday wear. This positions the range as a practical and compliant option for retailers and a trusted choice for parents. 

Frames are lightweight and designed for comfort across key age brackets. Flexible construction supports secure wear on smaller faces, while a broad mix of shapes and colourways allows retailers to cater to different customer preferences and age stages. The range offers softer silhouettes to suit younger children, while trend-led designs with playful detailing appeal to older kids, creating strong visual impact both in-store and online. 

The Frankie Ray ECO range adds a clear point of differentiation, with selected styles made using recycled marine plastics and ocean waste. These styles maintain the same UV protection and comfort standards as the core collection, offering a sustainability-focused option that integrates easily into existing ranges. 

Frankie Ray Kids Eyewear is suited to both seasonal and year-round ranging, supporting sun safety, fashion appeal, and clear, parent-friendly messaging. The collection performs well across gift, lifestyle, and everyday play categories, with broad appeal across coastal, urban, and family-focused retail environments.