Over 75 years ago, Pippi Longstocking, the strongest girl in the world, came all alone to a completely new city, in the first book about Pippi, written by Astrid Lindgren. Today, millions of girls are forced to leave their homes and move, not only to new cities but also to new countries. In order to tackle the challenges and find a way toward a brighter future, strength, courage, and hope are needed. With the “Pippi of Today”-campaign, The Astrid Lindgren Company with partners wants to support Save the Children’s work and give these girls the possibility of a brighter future.
GIRLS ON THE MOVE ARE THE PIPPIS OF TODAY #pippioftoday
Pippi of Today is an initiative from The Astrid Lindgren Company in partnership with Save the Children supporting girls that are on the move. Pippi Longstocking is a fictional character created by Swedish author Astrid Lindgren, 75 years ago. The Second World War was ending, and millions of girls were on the move.
Today many more girls are forced to leave their homes, and not only move to new cities but also to new countries. They need to gather all their strength, courage, and hope to tackle challenges and find their way to a brighter future. Support girls on the move - the Pippis of today!